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LBS 2nd Tuesday webinar

October 10, 2023 12:00 PM - 1:00 PM (EDT)

Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Mastering Long-Term Local Sales Strategies

with Paul Weyland, LBS Broadcast Selling Expert

Starting a new month with an empty sales ledger is a tough spot for anyone in the broadcast sales industry. It feels like a constant uphill battle, like Sisyphus pushing that boulder up the mountain, only to see it roll back down again. 

But what separates the top-billers in every market, regardless of their size? The answer lies in having a monthly roster of 32 active accounts on the air. And here's their secret: LONG-TERM CONTRACTS. Yes, it's the annual contracts that hold the key to success. Just picture starting a fresh month already at 75-85 percent of your sales goal! 

Now is the ideal moment to approach local decision-makers with a pitch for long-term commitments if you want to secure a spot in their 2024 budgets. In this enlightening session, Paul Weyland will walk you through laying the groundwork for a long-term proposal on your station. You will gain insights into how to secure appointments with decision-makers and, more importantly, how to deliver a compelling presentation that will leave your client intrigued by the prospect of long-term business. 

Beyond long-term contracts, Paul will also provide guidance on any product or service category you are currently working on, including those clients you are still trying to win over for holiday schedules. And because this is a Paul Weyland session, you can expect to be thoroughly entertained as you learn and grow in your sales career.


About the Speaker

Paul Weyland works with local radio and television stations across the country. He’s constantly dealing with local direct clients. You’ll come away from the session fresh with great ideas you can go out and pitch immediately. And because this is a Paul Weyland session, you can expect to be thoroughly entertained as you learn and professionally grow. 

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Contact Information

Massachusetts Broadcasters Association
Name: Jordan Walton
Email: jordan@massbroadcasters.org
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