Third Thursday webinars - Election Campaign Dollars

February 17, 2022 1:00 PM - 2:00 PM (EST)

Description

On the third Thursday of each month, the MBA presents webinars on various subjects through its Sound Bites Digital series.

How to Find 2022 Election Campaign Dollars in My Community with Barry Cohen, Ad Lab Creative

This session will consist of three parts. During the first segment, we will discuss courting the political candidate dollars spent during the midterm election period. We will cover tactics to engage with the politicians and those in their circle.  The second segment of this session will focus on surfacing and approaching other sources of election-related revenue beyond the candidate races themselves. Finally, during the third portion of the call, we will discuss key target categories of non-political revenue to approach during 2022 based on the current business and economic environment.