This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.
LBS 2nd Tuesday webinar
April 13, 2021 12:00 PM - 1:00 PM
(EDT)
Description
On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.
Over-The-Top - What Every Local TV and Radio Seller Must Know As You Sell For, Or Compete Against, OTT
This fast-growing segment of media sales is doing more than taking your money. In many ways, it's defining the future of advertising. So, drop in and find out the things you should consider and know about what's available to your clients on this "new TV" front. "But wait", you say, "OTT isn't television!" Really? Your advertisers think it is!
Presented by: Mark Landon, Co-Founder & Managing Principal at OTTBuyer.com and LBS Digital Expert
OTTBuyer.com, a division of Recrue Media, supports TV and radio stations nationwide to successfully compete in the OTT space. They are also a television media planning and buying company. They provide agencies and advertisers with high-quality video advertisement solutions. Unlike other providers in this space, they do not own inventory, they resell it.
This fast-growing segment of media sales is doing more than taking your money. In many ways, it's defining the future of advertising. So, drop in and find out the things you should consider and know about what's available to your clients on this "new TV" front. "But wait", you say, "OTT isn't television!" Really? Your advertisers think it is!