LBS 2nd Tuesday webinar

May 11, 2021 12:00 AM - 1:00 PM (EDT)

Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

7 Steps to a Fantastic Recovery

We promise it won't matter if you're from the radio, television, or the digital side of things, from a large market or small, you will leave this webinar better prepared to build and enhance your recovery efforts as we'll focus on often overlooked details. Just some of the things we'll be covering include:  

1. Competitive money - where is it, and why do people buy competitive media when they could be buying us? 

2. Reducing cancellations with just a couple of the right questions 

3. 7 "Must Ask" questions in every C N A. - and if you don't ask them, it isn't a C N A. A spreadsheet to show you why? Absolutely! 

4. Benefit-oriented presentations (and yes, we'll have a template) 

5. Giving clients who don't like to plan farther than a month out a tool to help YOU help them plan further out 

6. Customer service tips to share with your clients to help them close more business 

7. The Grand Poobah Appointment list 

Presented by: Mark Levy, LBS Broadcast Selling Expert