LBS 2nd Tuesday webinar

April 12, 2022 12:00 PM - 1:00 PM (EDT)

Description

On the second Tuesday of each month LBS offers a FREE webinar to MBA members on various subjects related to selling broadcast media.

Data-Driven Audience Packaging to Drive Sales

Attend this webinar to better understand the dynamics of data-driven audience packaging, and how it can open doors to new advertisers and categories. Hear how these capabilities will get you back into the innovative conversations often out of your current reach.

Mark Landon is the co-founder and managing partner of Recrue Media, a new breed of revenue agency based in Los Angeles. Recrue partners with media companies and ad agencies, delivering superior digital ad management for programmatic and performance marketing programs.

Presented by: Mark Landon, LBS Digital Expert/Co-Founder and Managing Partner of Recrue Media