On the third Thursday of each month, the MBA presents webinars on various subjects through its Sound Bites Digital series in conjunction with the Michigan Association of Broadcasters. Members should email Jordan Walton for the registration code which will cover all 2026 Third Thursday webinars.
Community Building in Radio | Seth Resler, Community Marketing Revolution
Explore how radio stations can move beyond traditional audience metrics to build genuine communities around shared interests, purpose, and connection. Learn what “community” really means in today’s media environment, why it’s different from simply producing more content, and how stations can create spaces, both online and in-person, where listeners connect with each other and with their brand.
About the Speaker