Description

The annual learning, meeting, and mingling event of the Massachusetts Broadcasters Association.

THURSDAY, NOVEMBER 13 

Doubletree Milford, 11 Beaver St. 

Seminars - 2PM

About the Workshop:

Become a more powerful communicator! Grow audiences!

Whether you program, produce, DJ or host or work in news, you’ll sharpen your skills and move to the next level. this “Creating Powerful Radio/Podcasts” session, you’ll learn powerful presentation and storytelling techniques to engage and grow audiences — There are NO Boring stories, only boring storytellers. YOU are radio and podcasting’s superpower. 

By informing entertainingly and entertaining informatively, YOU build and create community through the power of your personality and authentic human connection. 

This workshop is based on just three ideas:

1. Tell the truth

2. Make it matter

3. Never be boring

You will learn:

1. Secrets of gathering, producing and presenting information, entertainment, insights and inspiration that cannot be found elsewhere.

2. Techniques to get, keep and grow your audience.

3. You’ll learn why listeners come and why they leave.

4. Integrating AI and social media— working across all platforms

5. Methods to help you create and present compelling content that works across all platforms. You’ll learn proven winning powerful communicator techniques that work for all “screen media”—audio, radio, podcasting, video, and digital media.

About Valerie:

About the Workshop:

The rules of buyer engagement have changed—especially in media and broadcasting.

Today's buyer is time-starved, information-rich, and increasingly AI-influenced. Traditional sales tactics not only fall flat; they risk making your team irrelevant.

This workshop is designed to challenge the status quo of sales behavior in media and broadcasting, and equip you with a modern, psychology-driven approach to connect more meaningfully with buyers, shorten sales cycles, and stay in control of the conversation, without being pushy or transactional.

This isn't about sales scripts or personality types. It's about skillful structure, human psychology, and making every conversation count.

About Haley: 

Haley Haggerty brings more than a decade of experience training and coaching leaders across 80+ industries—including media, advertising, and professional services. What makes her unique isn't just her track record; it's the fresh, outside-in perspective she brings to organizations steeped in legacy systems and historical selling patterns.

Haley specializes in helping professionals shift from reactive to proactive, from chasing deals to controlling conversations. Her clients don't just learn to "sell better;" they learn to lead better. 

Whether working with broadcast groups, law firms, or private equity-backed tech companies, her focus is always the same: behavior change, belief alignment, and practical execution that sticks.

Doubletree Milford, 11 Beaver St. 

Networking Cocktail Reception - 5PM

MBA Annual Meeting - 6PM

Guests and Speakers

• 
  
  • Jordan Walton - Executive Director, Massachusetts Broadcasters Association
  • Jenifer McKim - Senior Editor of Investigations, Equity and Justice, GBH; New England First Amendment Coalition
  • Ray Quiñones - Director of Government Relations, National Association of Broadcasters

Senator Ed Markey - Broadcast Champion Award

2025 Sound Bites Awards

Broadcaster of the Year 

Doubletree Milford, 11 Beaver St. 

Thank you to our sponsors!